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	<title>St Andrews Skills Academy Blog</title>
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		<item>
		<title>St Andrews Standard: the Why, What and How</title>
		<link>http://standrewsskillsacademy.wordpress.com/2010/04/01/st-andrews-standard-the-why-what-and-how/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2010/04/01/st-andrews-standard-the-why-what-and-how/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 09:01:43 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Course profiles]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=626</guid>
		<description><![CDATA[St Andrews Standard: Why? The Standard was developed in conjunction with about fifteen town employers &#8211; representing many sectors of the tourism industry &#8211; as well as an expert customer service trainer. We initiated this project in response to the many requests we received from employers to find a more relevant, effective customer service course [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=626&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Hotels try new ways to earn loyalty</title>
		<link>http://standrewsskillsacademy.wordpress.com/2010/03/12/hotels-try-new-ways-to-earn-loyalty/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2010/03/12/hotels-try-new-ways-to-earn-loyalty/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:03:53 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[added value]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Elizabeth Olson]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[New York Times]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=587</guid>
		<description><![CDATA[Are you struggling to keep prices up this year? No matter what business you are in, this article by Elizabeth Olson from the New York Times illustrates how added value extras could help you create loyal customers, and avoid price wars and discounted products. Click here to view the article in its original context, or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=587&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Facebook may be encouraging customer loyalty</title>
		<link>http://standrewsskillsacademy.wordpress.com/2010/03/05/facebook-may-be-encouraging-customer-loyalty/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2010/03/05/facebook-may-be-encouraging-customer-loyalty/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:41:29 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Emily Durham]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[harvard business review]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Utpal M. Dholakia]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=620</guid>
		<description><![CDATA[The Harvard Business Review has published an introduction to a new study looking at how social media might grow customer loyalty.  I think that it adds a slightly more scientific voice to the debate as to what ROI web 2.0 can offer. To read the article in its original context, click here, otherwise scroll down [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=620&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Does Social Media Really Sell Products?</title>
		<link>http://standrewsskillsacademy.wordpress.com/2010/02/18/does-social-media-really-sell-products/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2010/02/18/does-social-media-really-sell-products/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 10:03:16 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[Brian Morrissey]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[H&R Block]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=615</guid>
		<description><![CDATA[Despite the ubiquity of Twitter, Facebook and the like, there&#8217;s still hesitation in many businesses&#8217; minds as to whether an investment in social media really offers a worthwhile return. Brian Morissey&#8217;s article on Adweek suggests that social media can play a huge part in indirect marketing by building a firm&#8217;s reputation, instead of necessarily generating [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=615&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>CANCELLED: Food Tourism Workshop &#8211; Traditional Scottish Dishes with a Modern Twist</title>
		<link>http://standrewsskillsacademy.wordpress.com/2010/01/26/free-food-tourism-workshop-traditional-scottish-dishes-with-a-modern-twist/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2010/01/26/free-food-tourism-workshop-traditional-scottish-dishes-with-a-modern-twist/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 15:54:24 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Workshops]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[cafe]]></category>
		<category><![CDATA[catering]]></category>
		<category><![CDATA[cooking]]></category>
		<category><![CDATA[Food Tourism Scotland]]></category>
		<category><![CDATA[free workshop]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=613</guid>
		<description><![CDATA[Sadly due to lack of interest the Food Tourism Workshop scheduled for March 16th has now been cancelled. If you have any questions regarding this please contact Sheena Kitchin of Food Tourism Scotland. Apologies for any inconvenience or disappointment caused.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=613&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Three best ways to use social media</title>
		<link>http://standrewsskillsacademy.wordpress.com/2010/01/25/three-best-ways-to-use-social-media/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2010/01/25/three-best-ways-to-use-social-media/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 09:10:09 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Second-hand resource]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[sites]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[wall street journal]]></category>
		<category><![CDATA[willa plank]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=603</guid>
		<description><![CDATA[What were your business resolutions for 2010? If they didn&#8217;t include something to do with social media, you may well be missing out on a lot of great opportunities, as even more of the population are joining the conversation. If you&#8217;re still not sure how to start, here&#8217;s a great, simple article to get you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=603&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">[300twitter]</media:title>
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		<title>Participation bonus available for fully funded Hospitality Supervision Modern Apprenticeships!</title>
		<link>http://standrewsskillsacademy.wordpress.com/2010/01/18/participation-bonus-available-for-fully-funded-hospitality-supervision-modern-apprenticeships/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2010/01/18/participation-bonus-available-for-fully-funded-hospitality-supervision-modern-apprenticeships/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 16:30:43 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Prospective Courses]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Tourism news]]></category>
		<category><![CDATA[Course funding]]></category>
		<category><![CDATA[financial incentive]]></category>
		<category><![CDATA[hospitality supervision]]></category>
		<category><![CDATA[modern apprenticeship]]></category>
		<category><![CDATA[success training scotland]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=608</guid>
		<description><![CDATA[Success Training Scotland are making available a large financial incentive to tourism employers who enrol candidates on a fully funded Hospitality Supervision Modern Apprenticeship with them before mid-March. To find out more about this unmissable opportunity, please contact Anneliese on 0845 1300074<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=608&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Ten customer service trends for 2010</title>
		<link>http://standrewsskillsacademy.wordpress.com/2010/01/14/ten-customer-service-trends-for-2010/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2010/01/14/ten-customer-service-trends-for-2010/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 15:44:33 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Barry Moltz]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[small business trends]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[zappos]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=602</guid>
		<description><![CDATA[With the launch of our new customer service initiative the St Andrews Standard, we thought it was apt to start the new year&#8217;s posts with an article about the customer service trends you&#8217;re likely to notice as 2010 continues. This piece, found on Small Business Trends and written by Barry Moltz, can also be read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=602&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Customer service feedback</media:title>
		</media:content>

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			<media:title type="html">Barry Moltz</media:title>
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		<title>Isn&#8217;t the value of social media what business is all about?</title>
		<link>http://standrewsskillsacademy.wordpress.com/2009/12/17/isnt-the-value-of-social-media-what-business-is-all-about/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2009/12/17/isnt-the-value-of-social-media-what-business-is-all-about/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:53:47 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Second-hand resource]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[huffington post]]></category>
		<category><![CDATA[manish mehta]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=591</guid>
		<description><![CDATA[Dell has long been praised for being one of the companies who have best adapted to this decades&#8217; social media advances. In this short piece, Dell&#8217;s Vice-President of Social Media and Community argues that social media is just a digital form of what the most successful companies have been doing all along. Read the article [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=591&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Social media checklist for small or medium businesses</title>
		<link>http://standrewsskillsacademy.wordpress.com/2009/12/16/social-media-checklist-for-small-or-medium-businesses/</link>
		<comments>http://standrewsskillsacademy.wordpress.com/2009/12/16/social-media-checklist-for-small-or-medium-businesses/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 17:05:49 +0000</pubDate>
		<dc:creator>standrewsskillsacademy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Second-hand resource]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[ClickZ]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[Heidi Cohen]]></category>
		<category><![CDATA[listen]]></category>
		<category><![CDATA[measuring]]></category>
		<category><![CDATA[medium businesses]]></category>
		<category><![CDATA[monitor]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://standrewsskillsacademy.wordpress.com/?p=593</guid>
		<description><![CDATA[Heidi Cohen has written a comprehensive checklist for small to medium businesses trying to expand or start up their social media strategy.  Click here to read it in context, or scroll down. &#8212;- As a member of the SES Chicago Social Media Checklist panel last week, it was striking to hear from so many small [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=standrewsskillsacademy.wordpress.com&#038;blog=7731853&#038;post=593&#038;subd=standrewsskillsacademy&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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