Coca Cola supports Homecoming 2009

Coca Cola are fully supporting the Homecoming celebrations, having manufactured a limited edition glass Coke bottle which sports an image of Rabbie Burns. Read the full article from the Press and Journal:

Coca-Cola toasts Bard with Homecoming tribute

By Cameron Brooks

Published: 06/06/2009

Drinks giant Coca-Cola has produced a limited-edition glass bottle depicting an image of Robert Burns to mark the Year of Homecoming.

This is the first time an individual has been immortalised on a bottle of Coke from a design designated to one nation.

More than 1million of the 330ml Homecoming bottles will be stocked by all major wholesalers and a number of hotel chains in the UK, including Macdonald Hotels, Barcello, Radisson and Gleneagles in Perthshire, until the end of the year.

Speaking at Gleneagles Hotel yesterday as the first batch of bottles was delivered, First Minister Alex Salmond said he was delighted that Coca-Cola is backing the festival.

He added: “This year we have a once-in-a-lifetime opportunity to remind our friends and family of everything that makes Scotland unique.

“This unique design for 2009 captures the spirit of that celebration and is a fantastic way of translating our heritage and identity into the language of popular culture.”

Simon Baldry, managing director of Coca-Cola Enterprises, said the firm was pleased to support the festival, which features 300 events being held across the country to boost tourism.

The company has agreed to encourage its employees around the world, more than 70,000, to visit Scotland.

Shortbread manufacturer Walkers has also teamed up with the Scottish Government to promote the festival, which ends on St Andrew’s Day.

The Aberlour firm has produced special-edition tartan tins and snack packs of shortbread fingers with the Homecoming Scotland 2009 logo.

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In what ways will you be capitalising on initiatives such as this?

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