Scotland features on popular Russian television travel programme

Russian television star Dmitry Krylov has been travelling around Scotland shooting for a popular Russian travel programme, according to Scotland on Sunday.  The show (Neputevye Zametki, or ‘Travel Notes’) will be broadcast to around 20-25 million viewers from around Russia, and could prove to spark a renewed interest in Scottish holidays.

According to VisitScotland spokesman James Lakie, the feedback received from Dmitry and his crew was “fantastic. They were particularly impressed by the friendliness of the people and the warmth of the hospitality that they experienced throughout Scotland.”

VisitScotland has already launched its first Russian-language website and so is well-placed to capitalise on the publicity that this broadcast will bring to Scotland.  What can you do to encourage this expanding market to visit you?

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