Twitterers on Twitter

Twitter users told the Financial Times – in 140 characters or fewer – what they thought were the most important maxims for brands using the messaging service. Here is a selection of their top tips, in their own words:

@glasses_Jamie The most important for us [Glasses Direct] is to serve our customers. Twitter isn’t broadcast like many see it, it’s another customer service channel.

@simonsanders Claim your name. Listen before you leap. Have a purpose – Listen? Exec microblog? News? Customer service? Direct sales? Recruitment?

@Marthalanefox Don’t “broadcast” but instead approach tweets like a conversation where you might be challenged.

@kcorrick Don’t be lured by sites that promise tons of followers for FREE, aim to grow organically. A few quality followers are worth more than tons.

@MarkHanson Talk the same language as your audience. Brands that generate the most clicks, follows, replies are the ones that engage.

@katiemoffat Remember that Twitter is about people so you have to let the personality of whoever is tweeting come through.

@Louisa_Osmond Balance between professionalism and personality. Too much of latter detracts from former and doesn’t add value.

@jamesseddon Do ask at least as much as you tell.

@ArenaFlowers Don’t be too salesy. It’s really, really boring and will just make you (and thus your brand) look like a tiresome jerk.

@ellabella83 DO follow people back, DON’T pump out just information.

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Can you respond in 140 characters or less?

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